Innovators Dilemma

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고객의 의견을 충실히 경청하는 "훌륭한" 회사들이 망하는 이유.

Precisely because these firms listened to their customers, invested aggressively in new technologies that would provide their customers more and better products of the sort they wanted, and because they carefully studied market trends and systematically allocated investment capital to innovations that promised the best returns, they lost their positions of leadership.
...truly that of an innovator's dilemma: the logical, competent decisions of management that are critical to the success of their companies are also the reasons why they lose their positions of leadership.

인텔의 CEO Andrew S. Grove가 격찬을 했고, The Financial Times가 1997년 최고의 비지니스 책으로 선정한 "고전".

최근 동저자가 Innovator's Solution이란 후속편을 출판했다.

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